A sleek luxury sports car: the quintessential emblem of Him.

A breathtaking bouquet of white callas: the ever elegant mark of Her.

Was there ever a more flawless couple? It’s doubtful.

Such was perhaps the rational behind Audi’s 2010 Auto Show in which Audi partnered with MKG Productions and invited the Ovando team to give the showroom a little facelift. While the car company’s approach for other leading markets involved a more traditional approach, Audi’s strategy for the New York market embraced a call upon a younger audience of trend leaders and influencers.

Also invited to the auto show was the hugely in vogue musical duo, Zoe Deschanel and M. Ward, performing songs from the new She & Him album. As quoted on Bizbash.com, Andrew Lipman of Audi’s Business & East Coast Communications group acknowledged the push that Audi makes to capture “hipper demographics”. Being at the forefront of floral design and installations, Ovando was surely the perfect and absolutely exquisite partner in crime.

http://www.bizbash.com/newyork/content/editorial/18101_audi_courts_younger_crowd_with_she_and_him_performance_at_auto_show_party.php